Where Has it Gone?


lacoste spring 2010 ad campaign

Photobucket

Photobucket
woah woah woah,
what a complete change of scenery for Lacoste. I remember the previos ad campaigns which featured preppy models jumping in front of a very modest backdrop. maybe i just want to hang onto the past but, i prefer the last look. This transformation into funky just doesn't seem natural. Even the model looks completely stiff and uncomfortable.
it makes me uncomfortable.